Driving Growth with a Seamless Ship-to-Home Experience
As an intern at AutoZone, I had the opportunity to work on a project that would make a big impact on the customer experience: adding Free Ship to Home messaging to the mini cart AND CHECKOUT PAGES. The goal was to create a clear, attention-grabbing design that would encourage customers to spend just a little more to qualify for free shipping.
I designed a simple, yet effective, design (keeping autozone branding in mind) that would show customers how much more they needed to spend right in the mini cart AND CHECKOUT. This design made it easy for customers to understand the benefit of reaching the free shipping threshold without disrupting their checkout flow.
The results? Sales increased by 13%, and overall free shipping orders went up by 600 per week. It was a win for both the customer experience and AutoZone's bottom line!
Client
aUTOZONE
DELIVERABLES
UX/UI DESIGN, RESEARCH
Year
2024
Role
UX/UI DESIGNER
Customers Needed a Clearer Path to Free Shipping
AutoZone customers needed a better incentive to take advantage of Ship-to-Home. While the feature existed, there was no clear messaging guiding them to spend enough to qualify for free shipping. This meant missed opportunities to increase order value and improve the shopping experience.
Making Free Shipping a Powerful Motivator
Customers are more likely to add items to their cart if they see how close they are to unlocking free shipping. To make the threshold effective, we ensured it was:
Always visible – Customers should instantly know how much more they need to spend.
Seamlessly integrated – Messaging should feel natural across the shopping and checkout experience.
Actionable & engaging – The right nudge can encourage customers to add one more item.
AutoZone Needed to Stay Competitive—Here’s Why
Advance Auto Parts had already implemented a Free Ship-to-Home threshold, giving their customers a clear reason to increase their order value. Without a similar feature, AutoZone risked falling behind. By introducing a seamless and persuasive threshold experience, AutoZone leveled the playing field and strengthened its position in the market.
A Seamless, High-Impact Design That Drove Conversions
As the first designer to introduce AutoZone’s Free Ship-to-Home Threshold, we crafted a frictionless experience that encouraged higher spending:
✅ Real-time cart messaging – A progress indicator showed how much more was needed to unlock free shipping.
✅ Strategic upsell placements – Recommended low-cost add-ons to help customers meet the threshold.
✅ Checkout visibility – Reinforced free shipping eligibility at key touchpoints to reduce drop-off.
The Results: More Sales, More Orders, More Value
🚀 13% increase in online sales
📦 600+ additional online orders per week
💰 Higher average order values and improved customer satisfaction
What’s Next? More Ways to Elevate eCommerce
This is just the beginning. As online shopping behaviors evolve, I hope to continue to refine the digital experience for others to keep customers engaged and conversions climbing.