Glow Theory is a skincare brand redefining effortless beauty. Designed for Gen Z and Millennials, it combines bold, science-backed formulas with playful, aesthetic packaging to make glowing skin simple and effective.

I developed Glow Theory’s brand identity, packaging, and digital presence, ensuring every touchpoint reflects its core mission: skincare that works as hard as you do—without the extra effort. From vibrant product designs to a social-media-ready aesthetic, every element was crafted to stand out in the modern beauty space.

Minimal effort, maximum glow. That’s the theory. ✨