I partnered with ItGirlExchange to execute their third showroom pop-up event, focusing on brand cohesion and audience engagement. My contributions spanned event production and setup, strategic social media management, outreach coordination, and client relationship management. Additionally, I designed promotional materials to enhance visibility and drive attendance.

This initiative showcased the ItGirlExchange showroom pop-up, featuring over 15 New York-based designers. The event offered a unique in-person shopping experience where guests could explore multiple brands, interact with designers, and try on pieces firsthand, creating a more immersive and personal connection to the fashion.