I collaborated with Mary Imaj to develop and execute a comprehensive photography strategy that elevated the brand’s visual identity and strengthened audience engagement. My contributions included creative direction for shoots, coordinating talent and production schedules, overseeing set design and styling, and managing post-production workflows to ensure cohesive, high-quality visual assets.

This initiative highlighted Mary Imaj’s seasonal collection through a series of editorial-style campaigns. By curating visually compelling imagery and aligning the shoots with the brand’s aesthetic, we created content that resonated across social media channels and marketing platforms, increasing Instagram engagement by 35% and contributing to a 22% boost in online sales during the collection launch period.