Young African MBAs: Rebranding a Global Community for the Next Generation
Young African MBAs (Y.A.M) had the vision, the network, and the impact. But their brand? It wasn’t speaking to the ambitious, modern Black and African professionals they aimed to serve. Their digital presence lacked the energy and sophistication that reflected their community’s potential. To grow their reach and influence, Y.A.M needed a bold transformation.
Client
Young african mba's
DELIVERABLES
UX/UI DESIGN, web design, RESEARCH, brand strategy, Brand Identity
Year
2023
Role
Designer & strategist
A Brand That Didn’t Match Its Audience
Y.A.M was built by top-tier MBA graduates to empower and connect the African diaspora. But despite their strong foundation, their brand and website felt outdated, uninspired, and disconnected from the next generation of Black business leaders. The problem?
A lackluster visual identity – Their branding didn’t reflect the vibrancy and ambition of their audience.
An outdated, underperforming website – Their online presence wasn’t engaging enough to drive memberships.
Unclear messaging & experience – The user experience wasn’t intuitive, leading to missed opportunities for growth.
OLD website
The Strategy: A Modern, Bold, and Impact-Driven Rebrand
To position Y.A.M as the go-to hub for Black and African professionals, we developed a fresh, modern identity that resonated with their audience. Our approach focused on three key areas:
A Striking New Visual Identity – We designed a sleek, professional logo and a refined visual system that balanced prestige with energy.
A Full Website Redesign – We built an engaging, user-friendly website that made it easy to join, connect, and access resources.
Stronger Brand Messaging – We crafted clear, compelling messaging that reinforced Y.A.M’s mission and value.
The Impact: More Traffic, More Engagement, More Growth
🚀 Website traffic doubled, with over 5,000+ unique visitors 📈 Increased user engagement, driven by an elevated visual and digital experience 📢 Higher membership sign-ups, fueled by a stronger brand presence and usability
More Than a Rebrand—A Movement for the Future
This wasn’t just about a new logo or a website facelift. This was about transforming Young African MBAs into a movement—one that inspires, connects, and propels Black and African professionals toward success.